Research Skills


The Internet is full of fascinating places to find information, check out your favourite companies and stores, look for deals, read the news, and much more. However, people don’t read the information on the web in the same way they read printed newspaper, magazine, or a book. As writers, you have to be very aware of how people approach the web page so that you can create interesting and engaging content. All the essential steps will be covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.

Participants will come away from the course energized and prepared to write their business plan. This training is designed for all passionate researchers, people who write for readers on the web, business owners and entrepreneurs who are ready to create a business plan.


Course Outline

  • The C’s of writing
  • Writing mechanics
  • Preparing business documents
  • A general business plan framework
  • Gathering and analyzing information
  • Creating a marketing strategy
  • Getting to know the web
  • Creating your content, adding audio and video to your content
  • Getting your content noticed

Learning Objectives

At the end of the training program, participants will be able to:

  • Create effective business cases, proposals, and reports;
  • Research and analyze the individual components needed for a business plan;
  • Applying skills to create a business plan for different audiences, including investors, banks and other stakeholders;
  • Use accounting terms to describe the future of their business; and
  • Describe their marketing, sales, and planning strategies.


Who Should Attend

Business Intelligent Managers, Researchers and Business Development Executives.


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