Entrepreneurship 101


Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something you are passionate about? Million of people around the world are living that dream and running their own business. This cause would teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of this course, you’ll have a solid foundation to start your entrepreneurial journey.


Course Outline

  • What it takes to make it
  • Resources to consider
  • Laying the groundwork
  • Building on your business idea
  • Business ownership options
  • Key Documents to prepare
  • gathering funding and developing your product
  • Creating a sales and marketing strategy
  • Branding 101
  • Setting up your office
  • Launching the business
  • Keeping the business moving
  • Being an entrepreneurial leader
  • Bringing it all together


Learning Objective

At the end of this training program, participants will be able to:

  • Outline and evaluate business and product idea;
  • Identify the target market and customers;
  • Develop value proposition for their business;
  • Create a product development plan, marketing plan, & sales strategy; and
  • Demonstrate the behaviours of an entrepreneurial leader

Who Should Attend

Entrepreneurs and Startups


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