Description

Course Outline

• What CRM is and who it serves
• Checklist for success
• Requirement driven product selection
• Consideration in tool selection
• Strategies for customer retention
• Building the future
• Homegrown vs. Application service provider
• The development team
• Evaluating and reviewing your program

 

Learning Objectives

At the end of this training program, participants will be able to:

• Analyze the different components of a CRM plan;
• Develop a checklist for readiness and success in CRM;
• Describe how CRM creates value for organizations and customers; and
• Consider developmental roles that have the greatest impact on CRM

 

Who Should Attend

All Staff