Description
Course Outline
- What CRM is and who it serves
- Checklist for success
- Requirement driven product selection
- Consideration in tool selection
- Strategies for customer retention
- Building the future
- Homegrown vs. Application service provider
- The development team
- Evaluating and reviewing your program
Learning Objectives
At the end of this training program, participants will be able to:
- Analyze the different components of a CRM plan;
- Develop a checklist for readiness and success in CRM;
- Describe how CRM creates value for organizations and customers; and
- Consider developmental roles that have the greatest impact on CRM
Who Should Attend
All Staff
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