Building a Brand on Social Media


As an organization, your brand speaks for you and your products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.




  • Define the terms
  • Building Your Social Media Audience
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Build Customer Trust
  • Developing a Communication Strategy
  • Reviewing and Revising

 Learning Objectives

At the end of this training program, participants will be able to:

  • Create a strategy for your social media brand;
  • Describe various social media platform and identify what platform fits your brand;
  • Communicate effectively over social media;
  • Evaluate your brand strength and revise your strategy.


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