Description

Course Outline

• Defining branding
• Creating a mission and vision
• Positioning your brand and developing your style
• Developing a brand name and slogan
• Creating a visual identity
• Living your brand and connecting with customers
• Launching your brand
• Taking your brand’s pulse
• Measuring brand health with a Balanced Scorecard, SWOT analysis, and Middleton’s brand matrix
• Interpreting evaluation results

 

Learning Objectives

At the end of the training program, participants will be able to:

• Define various types of brand architecture and brand extension;
• Identifying their brand’s products, its features and values ;
• Describe the basics of positioning a brand; and
• Understand the basics of creating a visual identity, including a brand name, slogan, and logo.

 

Who Should Attend

Business Owners,

Brand Managers,

Entrepreneurs