Branding Your Business


Your brand is the vehicle that propels your products or service into your customer’s lives,

and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to. This one-day course will get you started on the road to creating a perfect brand.


Course Outline

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a Balanced Scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results


Learning Objectives

At the end of the training program, participants will be able to:

  • Define various types of brand architecture and brand extension;
  • Identifying their brand’s products, its features and values ;
  • Describe the basics of positioning a brand; and
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.


Who Should Attend

Business Owners,

Brand Managers,




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