Shop

Branding Your Business

75,000.00

Your brand is the vehicle that propels your products or service into your customer’s lives,

and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to. This one-day course will get you started on the road to creating a perfect brand.

Description

Course Outline

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a Balanced Scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results

 

Learning Objectives

At the end of the training program, participants will be able to:

  • Define various types of brand architecture and brand extension;
  • Identifying their brand’s products, its features and values ;
  • Describe the basics of positioning a brand; and
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.

 

Who Should Attend

Business Owners,

Brand Managers,

Entrepreneurs

 

Reviews

There are no reviews yet.

Be the first to review “Branding Your Business”

Your email address will not be published. Required fields are marked *

X