Description
Course Outline
- Defining branding
- Creating a mission and vision
- Positioning your brand and developing your style
- Developing a brand name and slogan
- Creating a visual identity
- Living your brand and connecting with customers
- Launching your brand
- Taking your brand’s pulse
- Measuring brand health with a Balanced Scorecard, SWOT analysis, and Middleton’s brand matrix
- Interpreting evaluation results
Learning Objectives
At the end of the training program, participants will be able to:
- Define various types of brand architecture and brand extension;
- Identifying their brand’s products, its features and values ;
- Describe the basics of positioning a brand; and
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
Who Should Attend
Business Owners,
Brand Managers,
Entrepreneurs
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