Digital Marketing has infiltrated every sphere of business and personal life, becoming a key component of most organizations’ overall Marketing Strategy.
Whether the business goal is to create awareness, increase engagement and sales of products and services, organizations are fast realizing the need to build Digital Marketing competencies in-house, thus the need to get hands-on training experience.
With every market segment online, it is imperative to learn how to harness digital marketing channels to avoid missing out on the opportunities digital marketing brings and to stay ahead of your competition.
Advanced Training in Digital Marketing is designed to provide a detailed practical introduction to Digital Marketing as participants learn how to get meaningful results from the most effective digital channels available today.
Exercises are given throughout the Advanced Training in Digital Marketing to offer practical guidance to the core digital marketing techniques and enable participants to leave with a solid hands-on experience that they can immediately implement in their daily business activities.
Special emphasis in Advanced Training in Digital Marketing is placed on applying these techniques at an international level, thereby equipping you for today’s global marketplace.
The Advanced Training in Digital Marketing carries five different Certifications:
- Google Adwords
- Google Analytics
- Twitter Flight School
- Facebook Blueprint
- A certificate of completion issued by ICS Sourcing Academy.
Participants are encouraged to complete the certification exams within one month after completion of the programme, after which the certificate will be issued. Its curriculum focuses on current trends and best practices in Digital Marketing, creating innovative strategies and how these strategies can be leveraged to gain a competitive advantage for businesses.
The Advanced Training in Digital Marketing touches substantially on vital aspects of Digital Marketing. The programme covers the following modules:
- Digital Marketing Fundamentals
- Search Marketing Practitioners course
- Digital Display Marketing
- Introduction to Email Marketing
- Social Media Marketing
- Mobile Marketing
- Web Analytics Practitioners Course
- Introduction to Digital Campaign Planning & Strategy