Digital Marketing and Lead Generation Training


Advanced Training in Digital Marketing programme, by ICS Sourcing Academy, is a programme design designed to empower individuals and to help businesses improve their online lead generation and customer engagement.



    Professional Digital Marketing and Lead Generation Training in Lagos

    The possibilities presented by digital marketing for business are endless. Our Digital Marketing Master Class training is about achieving effective marketing communications for our target audience. We will show them how to use Digital Media in the right way, to support business objectives, rather than wasting time and resources.

    Our Digital Marketing training course will be both practical and strategic. The prospective student will learn how to set up, manage, optimize & deliver integrated marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way. We will help prospective students discover the possible pitfalls of using Digital Media, help them find out which social media sites will work best for organization and the best times to post updates.

    We won’t just cover how to set up accounts and which buttons to click, our Digital Marketing master class training course will also include advanced tips and tricks, as well as the planning, strategy and content required to get a return on the time you invest in Digital Marketing.


    • Introduction to Digital Marketing Strategy – Getting started with social media, Paid advertising strategy and Creating content, Digital Media Ethics for business results, Introduction to Media Advertising / Media Placement – Demystifying key terms and vocabulary, iterating and optimizing campaigns for long term success and targeting audience segments, Social Monitoring for Facebook, Twitter, LinkedIn and Instagram – Module1
    • Data Analysis for Marketing Success, SEO and Creating Sales Landing Pages without coding – Module2
    • Canva and Photoshop – Creating Social Graphics – Module3


    • Develop the skills to build an actionable social strategy that aligns with your business goals.
    • Examine how companies use different strategies to reach specific target audiences.
    • Apply a proven digital media framework that you can immediately implement.
    • Identify ways to determine returns on investment (ROI) for social media efforts.
    • Build audience personas to better target key customers.
    • Discuss social media challenges—from measurement and tools to distraction to crisis—and sharing your experiences with peers.
    • Expand professional and personal social networks through a dynamic classroom.
    • Start and grow your digital marketing agency or freelance business.
    • Get a well-paid job in the digital marketing field.
    • Training Materials will be given out after the Training
    • A certificate will be issued to Participants after the Training


    After attending our Digital Marketing Master Class course prospective audience will be able to:

    • Understand the underlying principles of using Digital Media to engage with your clients and target audience.
    • Formulate an action plan that combines the key Media Networks and tools.
    • Effectively create compelling content to increase sales and marketing efforts.
    • Monitor the success of your Social Media campaign.
    • Generate ideas for social media strategies that work.


    This training is ideal for those who are looking to understand the big picture of building and executing a Digital Marketing strategy. Participants should have little or no experience with the various digital media platforms and have the ability to understand how business strategy applies to these digital marketing and media tools.

    This class is ideal for:

    • Executives looking to better understand the digital space to more effectively manage their teams and agencies
    • Midsize business owners who need to apply digital marketing to build their businesses
    • Professionals seeking a solid overview of the state of digital to discuss the trends and critical issues brought on by these technologies and how it affects business
    • Job Seeker, Fresh Graduate or Student


    PROGRAM FEE: NGN30, 000 (Thirty Thousand Naira Only) per Module per Candidate

    Early Bird: NGN25, 000 (Twenty Five Thousand Naira Only).

    PROGRAM LOCATION: Lagos State.

    Practical Digital Marketing Master Class In Lagos


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