Description

Course Outline

• What is a business plan for?
• General business plan framework
• Identifying the target audience
• Gathering and analyzing information
• Defining your company
• Getting to work
• Developing a market strategy
• Creating a sales plan
• Developing financial projections
• Putting it all together

Learning Objectives

At the end of this training program, participants should be able to:

• Research and analyze  the individual components required for a business plan;
• Apply skills to create a business plan for different audiences, including investors, banks and relevant stakeholders;
• Use accounting terms to describe the future of their business; and
• Describe their marketing, sales, and planning strategies.