Writing a Business Plan


This 2 days course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document, Identifying the audiences, gathering information, researching, describing product plans, marketing, sales, and accounting terms. Participants will come away from the course energized and prepared to write their business plan.


Course Outline

  • What is a business plan for?
  • General business plan framework
  • Identifying the target audience
  • Gathering and analyzing information
  • Defining your company
  • Getting to work
  • Developing a market strategy
  • Creating a sales plan
  • Developing financial projections
  • Putting it all together


Learning Objectives

At the end of this training program, participants should be able to:

  • Research and analyze¬† the individual components required for a business plan;
  • Apply skills to create a business plan for different audiences, including investors, banks and relevant stakeholders;
  • Use accounting terms to describe the future of their business; and
  • Describe their marketing, sales, and planning strategies.


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